We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Looking at how OnlyFans transformed from a content subscription platform into a lucrative space for A-list celebrities, we took an opportunity to analyze the earning patterns of top performers and uncover surprising insights about celebrity influence in adult content monetization.
Traditional celebrity success metrics focused on conventional channels like movies and music, overlooking the massive revenue potential of direct-to-fan platforms like OnlyFans.
Our media analysis showed that adult content platforms were emerging as a surprisingly significant income stream for mainstream celebrities, often surpassing their earnings from traditional entertainment.
The rapid success stories similar to Bella Thorne’s drew our attention and brought the idea of a detailed ranking.
Campaign Research
We analyzed the top-earning celebrities on OnlyFans:
We tracked earnings data across 20 major celebrities, combining their reported OnlyFans revenue with monthly subscription fees.
Our team compared earnings against their social media following and search volume to identify correlation patterns.
We discovered both steady earnings for celebrities like Iggy Azalea and stories of rapid success with $1M earnings in 24 hours.
Results
Our study gained extensive coverage with 65+ publications, including The Source and Narcity.
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