We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Looking at recent entertainment coverage, we noticed that while OnlyFans has become a prominent platform for celebrities to monetize their popularity, media articles lacked comprehensive data-driven comparisons of earnings and popularity among its most prominent users.
How we developed the idea: we
Identified a growing trend of celebrities using OnlyFans as a side hustle and the public's fascination with their earnings.
Noted that while entertainment outlets frequently cover OnlyFans, they rarely compare the platform’s top-earning celebrities in a meaningful, data-driven way.
Spotted high Google search volumes for celebrities on OnlyFans, revealing strong audience curiosity about their earnings and popularity.
Campaign Research
We analyzed what makes a celebrity successful on OnlyFans:
The campaign analyzed estimated total earnings of celebrities.
It also included their estimated monthly earnings on OnlyFans to highlight ongoing profitability.
The status of each celebrity on OnlyFans, whether active or inactive, was verified.
Monthly Google search volumes were examined to measure public interest.
Results
This data-driven approach earned significant media coverage of 22+ backlinks, including News and IB Times։
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