We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
While tracking new movie releases, our team caught something interesting: after each film with intimate scenes, search volumes spiked not only for the movie itself but also for its intimate scenes. This was something new and interesting to cover.
Our trend monitoring team revealed users extensively searching for intimate scenes across decades of cinema - from new releases to classics.
Analytics data showed these scene-specific searches consistently ranked among the top movie queries.
When examining media coverage, we found no media outlet had analyzed which intimate scenes people searched for most.
Campaign Research
We analyzed data to reveal which movie intimate scenes viewers search for most:
Our team compiled a database of 100+ movies with intimate scenes from different decades.
We collected detailed information for each film - release date, director, genre, actors involved in the scenes, and other relevant information.
Our PR team analyzed 12-month worldwide search data to create a final ranking of the most-searched intimate scenes.
Results
Our findings earned coverage across 22+ major outlets, including Hypebae, The Messenger, Toronto Sun, and Canoe.
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