Project Overview
Assess is an innovative platform that provides data-driven insights and assessments for businesses and professionals. It empowers users to make informed decisions by offering detailed analytics and actionable recommendations.
Goal
Assess's primary goal was to increase its online visibility, drive more organic traffic to its website, and achieve better search rankings for targeted keywords. Specifically, the focus was on improving its positions for high-volume search terms like “online assessment platform” and “online testing software.”
Solutions
After analyzing their business requirements and conducting in-depth market research, we developed an SEO strategy focused on earning high-quality backlinks from authoritative SaaS websites.
SaaS Website Collaboration
We focused on creating high-quality backlinks by finding strategic partnerships with authoritative websites within the business analytics and SaaS industries. Our team ensured that the prospects met our link-building requirements and had active blog sections. We then launched the campaign by sending personalized pitches. By building these meaningful connections, we created a diverse and natural backlink profile that perfectly aligned with Assess’s niche. This strategy not only strengthened the site’s domain authority but also improved its rankings for key target keywords, driving consistent organic traffic growth.
Results
Here is what we have achieved for the organic traffic, domain rating and keywords rankings.
When we started the project, Assess was getting 673 organic visitors per month. By the end of the campaign, that number grew to 932, showing a strong 38% increase. This increase in traffic highlights the effectiveness of our SEO efforts, especially the link-building campaign.
Assess’s homepage started ranking for 285 new keywords in the top 10 search results. This contributed to an increase of 259 additional monthly visitors.
In the USA, Assess ranks in the 1st position for the targeted keywords '’online assessment platform'’ and '’online testing software.'’
The data highlights substantial growth in traffic, impressions, and domain rating for Assess.
Assess’s domain rating (DR) increased by 14%, rising from 47 to 55. We acquired top-tier backlinks from 80 unique domains through the successful link-building strategy. This growth resulted from our targeted efforts, which brought in high-authority backlinks, further strengthening the website’s overall domain rating.
