Project Overview
SoundSory is a multisensory home-based program that improves cognitive and motor skills through music and movement exercises. This program is developed for people with motor delay, autism spectrum disorders, and auditory processing disorders.
Goal
SoundSory's goal was to rank for the “fine motor activities”, “proprioceptive activities”, “primitive reflex integration exercises”, and “occupational therapy activities” keywords in the top 10 positions in the USA.
Solutions
To achieve that goal, we needed to build a strong backlink profile with high-quality, niche-relevant backlinks. We used several link-building techniques to earn high-quality, authoritative backlinks for Soundsory's homepage and category pages. The focus was to seek topically relevant blogs like health-related, educational, and mom blogs (since Soundsory is used for children).
We also prioritized websites specializing in conditions like ADHD, dyslexia, and autism. These strategies helped us secure backlinks from strong, authoritative domains.
Link Insertions
We identified and collaborated with well-established health, parenting, and education blogs that cater to Soundsory’s target audience. By placing links in contextually relevant articles on these sites, we not only increased referral traffic but also strengthened Soundsory’s domain rating by earning endorsements from credible sources.
Guest Posting
We launched a guest posting campaign, crafting high-quality, informative content to be published on reputable health, education, and special needs-focused websites. These guest posts featured backlinks to Soundsory’s website, positioning the brand as a trusted resource in the neurodevelopmental and therapy space.
Results
Here are the results for the Soundsory SEO project:
In the third month following the implementation of link-building strategies, we began to observe an increase in traffic. The website's organic traffic increased to 3647 monthly visitors, which is 352% increase compared to its original traffic of 806 visitors per month.
Soundsory’s category pages began ranking for 1946 keywords in the top 10 positions, reflecting an 89% increase from the initial 1025 keywords.
For the target keywords, Soundsory is currently ranked #1, and for other relevant keywords, it is ranked in the top 10.
When we began working on the project, Soundsory’s website had a domain rating of 40. Over the course of 13 months, through the successful execution of our link-building campaigns, we secured high-quality backlinks from 157 unique domains. As a result, we increased the website’s DR to 46, strengthening its authority and search engine credibility.
