Project Overview
Rush Order provides 99.9% on-time 3PL fulfillment services and absolute shipment accuracy leading your business to success.
Goal
The goal was to increase organic traffic and rank in the top 10 for “3PL fulfillment,” a highly competitive keyword.
Solutions
After 4 weeks of designing a strategy for the website, we came up with the following plan: targeting and optimizing the homepage with “3pl fulfillment” keyword and creating service, industry, and location landing pages targeting long-tail keywords with buying intent to generate convertible traffic and support our homepage’s keyword.
Homepage Optimization
Since the website was not fully optimized for mobile and had user experience issues, we conducted a complete overhaul. We restructured and redesigned the page while optimizing it for the “3PL fulfillment” keyword. Additionally, we added trust signals such as case studies and reviews to increase credibility.
Supporting Landing Pages
During keyword research, we discovered that users were searching for fulfillment centers in specific locations worldwide and services for different industries. Since these keywords had high conversion potential, we quickly created dedicated landing pages and optimized internal links to increase their rankings faster.
Link-Building
We secured 127 high-quality backlinks for the website, initially prioritizing the link to the homepage. As the campaign progressed, we strategically secured authoritative backlinks for key service pages, ensuring a well-balanced link profile. This targeted link-building strategy played a crucial role in improving search rankings across all targeted keywords, with a notable impact on the primary terms, which were "3PL fulfillment" and "Amazon fulfillment services."
The core link-building strategy focused on acquiring SaaS backlinks through a combination of guest post submissions and targeted outreach campaigns. This included securing links from SaaS websites by including Rush Order in suitable listings and relevant industry articles, ensuring high-quality, contextual backlinks that enhanced the site's authority and search visibility.
Results
After some time into this SEO project, Rush Order has achieved new heights for organic traffic, keyword ranking, and domain rating.
After publishing and ranking more than 70 targeted landing pages, organic traffic jumped by 273%. These pages were strategically optimized for high-volume keywords, addressing industry-specific and location-based search queries. Additionally, internal linking and ongoing content updates were made to improve the rankings and drive consistent, qualified traffic to the website.
Most of the 70 landing pages, including the homepage, are now ranking in the top 10, with several securing top 5 positions. At the moment, Rush Order ranks for 27248 keywords in total.
These high rankings have greatly increased visibility, driving convertible traffic.
A total of 127 high-quality backlinks were secured for the website. As a result, the Domain Rating (DR) increased from 40 to 52—a 30% improvement in over 12 months.
