Project Overview
Theralytics is a software platform that helps ABA providers manage their practice more easily. It offers tools for scheduling, billing, payroll, and data collection, all in one place. Designed by BCBAs and healthcare experts, it makes running an ABA practice more efficient and organized. With its user-friendly interface and detailed reporting, providers can focus more on client care and less on administrative tasks.
Goal
The primary goal was to increase organic traffic and promote Theralytics’ ABA practice management software. Our initial focus was on creating feature pages that highlighted the software’s key capabilities, making it easier for potential users to understand its benefits. Next, we developed strategic content to improve search engine visibility, ensuring Theralytics reached a wider audience. By optimizing key pages and expanding informational content, we wanted to drive more qualified traffic and increase engagement with their platform.
Solutions
We developed a tailored SEO strategy to increase Theralytics’ organic visibility and attract more qualified traffic. The approach focused on building comprehensive feature pages, creating high-value content, and acquiring authoritative backlinks to strengthen the website’s presence in search results.
Feature Pages
We designed and optimized dedicated feature pages to clearly demonstrate Theralytics’ software capabilities. Each page was structured to highlight key functionalities, benefits, and use cases, ensuring potential users could quickly understand how the software meets their needs. By incorporating relevant keywords, engaging visuals, and clear CTAs, we improved both user experience and search engine rankings.
Strategic Content Development
To further enhance online visibility, we developed a content strategy focused on finding and covering topics about the need of ABA therapy management. This included informative blog posts, and detailed guides that positioned Theralytics as a trusted resource. By targeting highly relevant informational keywords and answering common industry questions, we drove organic traffic while establishing authority in the field.
High-Quality Backlinks
We implemented a link-building strategy to strengthen Theralytics’ domain authority and improve rankings. This involved securing backlinks from highly reputable industry websites, and publications. By earning high-quality links from trusted sources, we improved the website’s credibility, helping it gain better visibility in search results.
Results
As a result of our SEO strategies we were able to increase the traffic and domain rating, as well as rank for top 10 positions for a number of relevant keywords.
Combining our SEO efforts, optimized feature pages, and high-quality content, Theralytics saw a 100% increase in organic traffic. By aligning content with user intent and improving technical SEO elements, we attracted more relevant visitors actively searching for ABA practice management software. This growth expanded Theralytics’ online presence and increased engagement and conversions rate.
By optimizing feature pages and strategically creating new content, we increased the number of keywords ranking in the top 10 positions on the search engine results page. This included both commercial keywords and informational queries that ABA providers frequently search for. Improved rankings meant greater visibility in search results, driving consistent, qualified traffic to the website.
A strong link-building strategy improved Theralytics’ Domain Rating (DR) by 75%. By securing high-quality backlinks from reputable industry websites, we increased the site’s authority and credibility. A higher DR contributed to higher keyword rankings, increased organic traffic, and stronger competitive positioning.
