Project Overview
VCA is a claims management software designed to automate the claim journey and reduce the cost of claims by as much as 30%.
Goal
The project's main goal was to rank with the “claims management software” keyword on the first page of the Google results page.
Solutions
After conducting an in-depth competitor analysis and website audit, we developed a strategy to target the homepage with the highest search volume keyword, “claims management software.”
Supporting Landing Pages Targeting Long-tail keywords
We built dedicated landing pages for the core features and industries covered by the VCA platform. These pages were designed to rank for high-intent, conversion-focused keywords, improve SERP visibility, and strategically pass link equity to the homepage through structured internal linking.
Blog Content Targeting the “Best” Type of Listicles
In addition to landing pages, we targeted users looking for the best claims management software. To achieve this, we created various "best" listicle-style articles featuring VCA alongside other claims management software solutions ,comparing them to each other and highlighting the benefits of each software.
High-Quality Backlinks (SaaS Website Collaboration)
For off-site SEO, we implemented a targeted link-building strategy to secure high-quality, niche-related backlinks from authoritative websites. Our team carefully vetted prospects based on domain authority, relevance, and active content sections to ensure alignment with our link-building criteria. Through personalized outreach, we built meaningful connections, securing 47 backlinks with an average domain rating (DR) of 52. This approach strengthened VCA’s backlink profile and increased its domain authority from 24 to 33, improving search rankings for key target keywords and driving sustained organic traffic growth.
Results
As mentioned above, we have improved the DR of the VCA Software. Below are the results for organic traffic and keyword rankings.
Our successful strategy led to a 91% increase in organic traffic. By targeting long-tail keywords and securing top 10 rankings, we significantly improved organic visibility.
Homepage improvements, supporting content, and ongoing link-building efforts helped push the homepage rankings to the top 10 for the keyword “claims management software.”
VCA’s domain rating (DR) increased by 27%, rising from 24 to 33. Through a strategic link-building campaign, we secured high-quality backlinks from 47 unique domains. This growth was driven by our targeted efforts to acquire authoritative and niche-relevant backlinks, further strengthening the website’s overall domain authority and SEO performance.
