We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Drawing from viral weight loss trends, we developed a campaign highlighting common weight loss misconceptions through data-driven insights. By focusing on Google search patterns, we uncovered the public's most pressing weight loss questions, creating an opportunity to deliver expert-backed answers.
We leveraged search trend data to identify a significant spike in queries about unconventional weight loss methods, particularly the "ice hack," revealing a knowledge gap in evidence-based weight loss information.
The campaign combined trending search insights with professional fitness expertise, offering authoritative answers to the most searched weight loss questions.
We wanted the campaign to bridge the gap between trending searches and evidence-based weight loss guidance, making expert knowledge more accessible.
Campaign Research
We conducted a comprehensive analysis of Google search data to identify and quantify the most searched weight loss questions in the United States.
We gathered and analyzed search volume data spanning 12 months to track patterns in weight loss-related queries across multiple search terms and phrases.
Our research team developed a ranking system based on monthly search volumes, seasonal trends, and query relevance to identify the most pressing weight loss questions.
The analysis revealed "What is the ice hack for weight loss?" as the leading query, demonstrating public interest in unconventional weight loss methods.
Results
Our expert-based research sparked a wide interest, resulting in 45+ high-quality media placements, including The Mercury, Ravish Mag, and PressReader.
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